Black and White Strike Gold
Authors: Sandi Webster and Peggy McHale
Publisher: C2G Publishing
ISBN 13: 978-0-9842786-0-2
Black and White Strike Gold is like having a mentoring older sister in the business who willingly takes you by the hand to guide you through the oftentimes difficult business owners’ waters.
Sandi Webster and Peggy McHale, both laid off from American Express as an aftereffect of the events of September 11th combined their formidable corporate experience to create a new business: Consultants 2 Go in 2002.
It didn’t take long for both of them to realize that life as a business owner was a little more difficult than they had imagined. Each time they came across and solved a problem, they would jokingly say to each other “here’s another one for our book”. Black and White Strike Gold is the collection of all of those valuable lessons.
Written in a conversational tone, the lessons in this book detail many of the pitfalls they encountered during the first few years of their business. Topics covered include: There are No Friends in Business, Beware the Naysayers, and Networking 101: Ten nuggets for Entrepreneurs and Job Hunters.
What sets this book apart from many of the other business advice books is the way in which the authors work so well together. Each chapter is primarily authored by one writer while the second writer adds her thoughts at the end.
Another notable difference from other business books is the candor with which the authors present their information. The section on hiring people talks about not one but two mistakes they made in hiring people for their company. How refreshing to hear that even top business owners are human as well.
Filled with 52 bite sized lessons, Black and White Strike Gold is the type of book you want to keep around to constantly remind you not only of what can happen when you are a business owner but also of what you can do about it.
Sandi Webster is one of the principals of Consultants 2 Go. She has spent years advising clients on the latest trends and strategies in marketing. She has over 20 years of experience and has managed all facets of new product launches, created and executed national mail campaigns, website launches and telemarketing programs.
Peggy McHale is also a principal of Consultants 2 Go and is a marketing guru acquiring her extensive senior management experience starting in telecommunications at AT&T, and ending an impressive corporate career as a vice president at American Express. She has developed marketing campaigns with wireless companies, credit card issuers, banks, insurance firms, and deregulated energy companies.